The Centre for Ageing Better has released a series of ten age-positive icons, designed to replace the limited and stereotypical selection of icons and symbols commonly used to depict ageing and older people in public life.
The new range of icons was developed as part of a competition Ageing Better launched with Public Health England last year. SwaG Design won the bid to design the new icons with its ‘dancing couple’ entry, which gave the classic road sign featuring hunched over stickmen a makeover, replacing them with an older couple dancing.
The new range of icons has been designed in consultation with people in later life and aims to show the diversity of later life in a positive and realistic way. They were inspired by the eight World Health Organization (WHO) domains which make an Age-friendly Community, including transport, housing and social inclusion. They include images of cycling, gardening and doing the shopping.
Find out more and download the icons on the Ageing Better website.
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